Sonora Union High School District: Strategic Communications & Crisis Support

Crisis Communications & Incident ResponseStrategic Communications, PR & Marketing
Written By Heather McGowan

Challenge
The district required support across a range of communications needs—from highlighting new academic programs to navigating sensitive and high-stakes situations requiring clear, timely messaging.

Strategy
 McGowan Impact Consulting provided ongoing strategic communications and crisis response support, working closely with district leadership to develop leadership messaging, media materials, and community communications.

Indicators of Impact

  • Clear, consistent messaging during complex and time-sensitive situations

  • Increased visibility of academic programs and student success

  • Strengthened trust through transparent, values-driven communication

Heather McGowan
Previous

The Foundation for Folsom Cordova Schools: Establishing a District Foundation from the Ground Up
Next

Center Joint Unified School District: The Center Commitment