Santa Rosa City Schools: A Three-Year Strategic Communications Roadmap

Strategic Communications, PR & Marketing
Written By Heather McGowan

Challenge
Santa Rosa City Schools needed a long-term communications strategy to improve clarity, consistency, and trust across internal and external audiences while supporting district priorities and leadership decision-making.

Strategy
McGowan Impact Consulting developed a comprehensive three-year communications strategy that included an assessment of current practices, identification of priority audiences and messages, and a phased roadmap to strengthen districtwide communications capacity.

Indicators of Impact

  • A clear, actionable communications roadmap aligned with district priorities

  • Improved consistency across leadership, school, and community messaging

  • Increased organizational readiness for proactive and crisis communications

This work reflects McGowan Impact Consulting’s broader approach to school district communications strategy and long-term planning.

Heather McGowan
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